When you employ the services of a communications consultant, your entire business will be objectively evaluated. Your external and internal communication will be examined to see where value-adding improvements can be made and most importantly, which behaviors, actions, or activities are no longer serving you. This evaluation will cover all the communications your business has with your clients and potential clients, with each stakeholder, as well as the communications that occur between the employees themselves in every function of your business. The audit will be formally presented in report-form, with statistical weight, for your executive team to assess and evaluate the implementation of changes that will result in better overall communications inside and outside your organization.
A proactive approach is always the best approach when it comes to managing your public corporate profile. Your public relations will be assessed in terms of how much effort your communications professionals invest in ensuring you are being represented in a way that the public demands. And it’s not just about how you are ‘represented’, it’s about who you are and what you do. Do all the functions of your business and how you treat people, such as employees, contractors, and clients perfectly align with the way you wish to be perceived? An assessment of your public relations will highlight any potential issues before they arise, and will guide your employees to make confident proactive choices on behalf of your organization. This is particularly important for businesses with an online presence, which is most companies these days. Does your business deal with a lot of backlash? Do you get a lot of negative reactions? If you answered ‘yes’ to those questions, does your social media manager post content that aligns with your company’s values? Temporarily outsourcing your public relations is a great way to take stock of where you are and where you need to be, making corporate profile management easier in the long-term.
Is your company receiving an increasing number of complaints? Are your employees in need of a skills upgrade? What can be improved from the perspective of your clients, your staff, and your executive team? How can all of these changes come together into one solid experience, making customers return time and time again? Proactive training with a positive approach equips your employees with the level of skills your evolving brand requires. It keeps you one step ahead of your competition and it shows you value your employees because you are willing to invest in their skill set, something every workplace should consider.
When business owners think of training, they often think of the hard skills first, because they’re physical skills that can be seen in action. Plenty of providers offer hard skills training these days, therefore, we focus on the harder-to-acquire soft skills. The rationale is simple; your customers’ perception of your company is formed by your employees’ everyday attitudes and values, which are projected through their soft skills.
We provide needs-based training in the following areas:
Presentation Skills – We provide individual or group training that will assist you or your employees to deliver effective, confident, clear, jargon-free business presentations. According to Harvard Business Review, presentation skills are required to thrive in the C-Suite. If that’s your career goal, why not prepare yourself for it?
Speech Training – Research suggests only 10% of people enjoy public speaking. Confident public speaking is all about practice and mindset; we walk your employee through a series of steps ensuring they can deliver a speech that puts your company in the best possible light.
Negotiating Professionally – Negotiation isn’t restricted to the sales room; In fact, we negotiate daily in a variety of situations. We provide group training that equips your team with strong, confident, professional negotiation skills that will enable them to stand their ground whether inside or outside the office.
Persuasive Writing Skills – We provide individual or group training that equips your staff with persuasive writing skills. This can address any need in your organization. From emails, to professional letters, to technical documents, to proposals and social media – we’re able to train your employees to create communications that provide consistency and minimize complaints.
Active Listening Skills – Does your company rely on your employees having exceptional listening skills? We provide group classes that provide practical opportunities for your employees to develop their active listening skills. They’ll come away much more aware of the impact their ability to listen has on the customers’ experience – and they’ll put those skills to use!
Customer Service Skills – Front-line customer service is one of the most demanding jobs! We’ll train your customer service team to deliver an exceptional level of service, to deal with difficult customers with professional ease, and to minimize the stress that accompanies a public-facing role. Front-line staff often feel overwhelmed, show them how much they are valued by giving them a skill-set that lets them do their job more effectively.
Communication Awareness – We provide training that addresses the more technical, research-based, academic aspects of communication. Awareness of the fundamentals allows you to reflect on how you communicate. One key theme is the issue of transference, which affects a wide range of professions. Transference is a communications psychology term, in which a person unconsciously associates one person with the emotions and feelings generated by another. Let’s look at an example; imagine meeting a client that reminds you of a person who bullied you in school. You probably have an instantaneous yet unconscious negative assessment of this person. This reaction is normal, but it won’t help you in business. With an awareness of your own transference, of who ‘pushes your buttons’, you can control how you react to different people. Communication will flow smoothly and you’ll experience better professional outcomes.
Emotional Intelligence – There’s a common belief in business that emotional intelligence is primarily the ability to establish rapport, display empathy, be approachable, and be a good listener. However, there are 12 elements of emotional intelligence. In either individual sessions or group classes, we’ll evaluate where you are, set a goal for where you want to be, and then work on each skill you wish to master in a step-by-step process.
International Communication – According to the BBC, native English speakers are the world’s worst communicators. If your business deals across borders, it is essential to have your team members trained to communicate with those who use English as a second language.
Conflict Resolution – If your employees regularly deal with difficult people or challenging personalities, then it is worthwhile having them trained to resolve conflict effectively. This also applies to internal conflicts; having a management team that can effectively manage staff members ‘deemed difficult’ is a great skill. Genuine communicators uncover the real reason for the difficulty, which could be a real motivator to improve (if you’re willing to view the situation objectively!)
Clear Communication – Good business communications are clear, concise, and 100% buzzword and jargon-free. In group or 1:1 classes, we teach your employees to communicate with clarity. This session includes a bespoke style guide to set the standard your employees should follow. The class is practical, fun, and will have your team producing quality communications in no time.
Performance Management – We provide 1:1 executive training for those who manage the performance of a team. This covers your ability to manage effectively, the fundamentals of adult learning, and your reflection on your own strengths and weaknesses. We’ll cover topics such as 360 Degree Feedback, boundary-setting, objective-setting, evaluation, and effective feedback delivery. You’ll be evaluated against the 12 elements of emotional intelligence, and this will be used to tailor a program to your specific needs.
Needs Analysis Coaching – We don’t provide ‘hard-skills’ training as such, but we can provide a needs analysis, a structured plan, and ongoing coaching that assists your employees in obtaining all the skills they need to function optimally in their role. Based on the evaluation, we will either offer in-house solutions or outsource to a company that provides industry-leading services.
The best way to evaluate how your business is communicating externally on a day-to-day basis is to flick through all of your first points of contact: your website’s landing page and subsequent pages, the most recent posts on your social media accounts, the documents and printed matter displayed in your reception area, your current advertising campaign, current complaints waiting to be settled, even your employees’ email responses to cold inquiries.
Make a list of your top three competitors, then take a look at their first points of contact. What are they doing better than you? How can you improve right now that will make you stand out in your industry? This is where a communications consultant can step in and strategically position you as a leader in your field. We’ll objectively evaluate what you’re doing well and then show you how you can do it better.
The North America Workforce report found that 60% of employees didn’t know their company’s vision. Does your team know its vision? A communications consultant is able to clarify your company’s vision and mission. In some cases, the vision is no longer in line with your company’s core functions. With a team-lead approach, your mission will be defined and then put into practice in everything you do, leading to a higher level of consistency across the board.
A communications consultant is an objective professional able to provide honest feedback. This is an invaluable resource. Oftentimes, great workers feel they cannot provide constructive criticism, and oftentimes, executive members (and employees themselves) have communication styles that do not serve their organization. These are not personal faults, they are symptomatic of an overall issue.
With absolute awareness, honesty, and tact, they can be addressed. Oftentimes, employees simply lack the skill set to manage difficult situations. A great communications consultant offers a positive environment for all members of your organization to communicate in a blame-free manner. All feedback, whether positive or negative, can be constructively utilized to create a better, more efficient company in which everyone wants to work.
Are 12% More
Research confirms time and time again that transparent, open, honest workplaces have a direct effect on employee happiness. Research also confirms that happy employees are 12% more productive. Work is one of life’s constants; why not actively choose happiness while also influencing your bottom line? It’s a win-win.
At THEMSCRIPT, we provide in-person consulting to businesses residing in the Seoul Capital Area. International bookings are subject to availability. Message us today to discuss your needs.
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5 Things to Look for When Hiring a Consulting Firm, Entrepreneur.com
Your Communications May Not Be Communicating, Harvard Business Review
New Study: How Communication Drives Performance, Harvard Business Review
9 Things Managers Do That Make Good Employees Quit, Entrepreneur.com
Three Elements of Great Communication, According to Aristotle, Harvard Business Review
Lack of communication skills poses problem for employers, HR Review
Native English Speakers Are The World’s Worst Communicators, BBC Capital
Emotional Intelligence has 12 Elements: Which do you need to work on? Harvard Business Review
How to Engage Employees Through Your Company Vision Statement, Entrepreneur.com
Why Happy Employees Are 12% More Productive, Fast Company