Algorithm Uncertainty: Solid Options for Marketing Your Business in 2018.

Respond To Change By Improving Your Strategy. It is a risk to advertise solely on ANY platform, and the current case of Facebook altering its algorithm and hence your audience reach, is a prime example. If you currently promote your products on Facebook, then 2018 is the time for you to make some strategic advances […]

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HAPPY NEW COMMUNICATIONS

Your Communications, Aligned With Your Goals. How can we help you achieve your business communication goals for 2018? To help you on your way, we’re offering a 15% discount for work contracted and delivered in the month of January, 2018. Contact us directly with your requirements quoting the discount code NEWGOAL and we’ll get back to you with […]

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Content: Optimum Frequency, Length, Followers, and ROI.

Optimum Frequency, Optimum Engagement.  You wouldn’t put a physical flier in a potential client’s mailbox daily, would you? You wouldn’t email a potential client daily, would you? No, because these things are spam. Similarly, over-posting is spam. When people perceive you to be taking up too much real estate on their news-feed, they unfollow, block, […]

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What A Communications Consultant And Corporate Trainer Can Do For Your Business

Objectively Audited, Improved Communications. When you employ the services of a communications consultant, your entire business will be objectively evaluated. Your external and internal communication will be examined to see where value-adding improvements can be made and most importantly, which behaviors, actions, or activities are no longer serving you. This evaluation will cover all the […]

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140 Characters: Your Guide To Writing AdWords Pay-per-click (PPC) Campaigns

Google Adwords. With AdWords, you can easily display short ads to web users. Ads appear in Google searches and on Google Partner Sites when your key words match the search terms input by your potential customers. Today we’re taking you behind the scenes of our own current AdWords campaign and showing you what you need to consider when […]

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Google Analytics + Marketing Basics: Before You Start Your Online Business

Data, collected. Google Analytics is the most widely-used analytics system for online businesses, but most don’t know that it is offered in three forms: Google Analytics, Google Analytics 360, and Google Analytics for Mobile Apps, which covers Android, iOS, and other platforms that send data using the Measurement Protocol. Free, or paid subscription. Google Analytics is a free-of-charge service […]

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Under 10 Seconds: Your Business Communication Projects Your Value

Your business presence speaks Let’s take a look at the key numbers involved in impression-making, some of the common mistakes business-owners make when presenting their business to potential clients, and simple fixes that you can easily make to your online presence today. 7 Seconds The length of time it takes to make an interpersonal impression We ensure we take […]

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